Entrepreneurs over time remain in the clouds when it comes on to their business. They will market and have the best customer line up waiting on their products.
But, some persons have in fact, attested to the great losses they have suffered when “they failed to plan” their business and factor in expectancies especially being a start up.
To rein in customers, your approach may be way too lenient and overtime what you find is satisfied customer base but marginal profit at best.
“There is an old proverb that says ‘failure to plan is to plan for failure.’ What are you building? What is your promise to your possible customers? Planning increases your probability for success and allows you to bring clarity to the business concept and focus on what is it that you want to achieve which brings about confidence in the probable business. “